Understand The Evolution Of Social Media Marketing And

An introduction to the social web, defining the marketfluence works online

Understand The Evolution Of Social Media Marketing And

Leverage The Tools Of The Trade

shifts that make the social web important to your business

and exploring how organisations are using the social web

successfully. You will also study a variety of tools that can

help boost your bottom line, when used correctly.

• The impact of social media marketing for businesses and

how in

• Reviewing key statistics and Middle East consumer

trends

• Leveraging social media tools to impact your bottom

line (The Big 4):

- Facebook: business uses and essential applications to

optimise your brand’s Facebook presence

- Twitter: key concepts and constructs to connect with

customers

- LinkedIn: how to make the most of online business

networking

- Blogs: interaction guidelines and various uses

- And: introducing new tools and platforms that are

taking the region by storm

• How small businesses can capitalise on their size to make

the most of social media

• How to draft and publish a social media press release

online for free

• Deciding which new media channels make sense for

your organisation through a strategic framework

Building A Sustainable Social Media Strategy: Step By Step

Approach

Learn how to create a social media strategy, manage

resources and experiment with tactical approaches.

You will use social computing behaviours – also known

as technographics – to build your campaign and de

appropriate success metrics through the different stages

of social media integration.

• The P(eople)O(bjectives)S(trategy)T(echnology)

approach to strategy creation

• Apply social media monitoring to create the strategic

plan and definefine appropriate success metrics

Select channels, venues, and technologies for effective

social media strategy implementation

• Anticipate required resources (discussion: who should

own your social media strategy?)

• Understand the potentially disruptive forces of social

media behaviours, inside and outside the organisation.

• Crisis communication: effectively respond to online

critics and emerging reputation management issues

• Build a brand culture internally and externally by

creating an opportunity for employees to communicate

with customers directly and informally

• Explore the role of the Social Media Employee Policy

and see examples of policies created by other

companies